B2B market research and insights.
PandaRoll provides independent market research, competitive intelligence, and brand analysis to help professional services firms make better strategic decisions.
The professional services sector is one of the most competitive and least differentiated markets in the UK and Europe. Thousands of firms offer similar services, use similar language, and target similar buyers. The ones that grow consistently aren't always the ones with the best service — they're the ones with the clearest understanding of their market, their competitors, and their buyers' decision-making behaviour.
PandaRoll exists to provide that understanding. We specialise in independent, evidence-based research for B2B professional services firms. Our work covers market sizing, competitor positioning analysis, brand perception tracking, and buyer behaviour research across sectors including technology, legal, accountancy, management consultancy, cybersecurity, and engineering. We currently maintain a proprietary research database covering more than 8,000 professional services firms across the UK and Europe.
Our research is designed to be used, not shelved. Every engagement delivers findings in plain language with clear commercial implications. Whether you're trying to understand why growth has stalled, preparing to enter a new market, or evaluating how your brand is perceived relative to competitors, we provide the evidence that turns assumptions into strategy.
We work with consultancies, technology companies, legal practices, accountancy firms, and other B2B professional services organisations across the UK and Europe. Our research is designed to surface the insights that drive commercial decisions — not to sit in a drawer.
What we do
Every strategic decision starts with evidence.
Whether you're defending market share, entering new territory, or trying to understand why growth has stalled, the answer is in the data — not in assumptions.
Market Research Primary and secondary research into your market, your buyers, and the competitive landscape. We identify the trends, gaps, and opportunities that inform positioning and go-to-market strategy. Whether you need to size a new market, understand why buyers are choosing competitors, or validate assumptions before a strategic shift, we provide the evidence base.
Brand Sentiment Analysis How does your market actually perceive you? We track sentiment across reviews, social media, media coverage, and AI discoverability to give you an honest picture of where you stand. The gap between how you think the market sees you and how it actually does is where your deals are dying — we find it and quantify it.
Competitive Intelligence Detailed analysis of up to three competitors in your space. How they position themselves, where they're strong, where they're vulnerable, and what it means for your strategy. We go beyond surface-level comparison to uncover the messaging choices, proof points, and market claims your competitors are making — so you can find the gaps they've left wide open.
Media Analysis Monitoring and analysis of media coverage, share of voice, and messaging effectiveness across your sector. We track who's talking about you, who's talking about your competitors, and where the gaps in coverage are costing you visibility.
We provide the research that gives B2B firms the clarity to act with confidence
About us
PandaRoll is an independent market research firm specialising in the B2B professional services sector. We work with firms across the UK and Europe, providing the research and analysis that underpins effective commercial strategy.
Our team has more than a decade of experience in market research, strategic communications, and B2B marketing across sectors including technology, cybersecurity, legal, accountancy, and management consultancy.
Contact
Have a research question or want to discuss a project? Drop us a line and we'll get back to you within 24 hours.