ABOUT PANDAROLL
A research imprint
for professional services.
We publish independent research on how B2B firms position themselves — and how they could position themselves better.
OUR PURPOSE
Why We Exist
Professional services markets are saturated with similar claims — strategic, experienced, client-focused.
But positioning isn't about what firms say. It's about how they are perceived in relation to competitors.
PandaRoll was built to close that gap.
We help firms understand the reality of their market position through independent, data-backed research — so decisions are made on evidence, not internal bias.
WHAT MAKES US DIFFERENT
Built on Real Data, Not Opinion
Most market insights rely on surveys, opinions, or limited samples.
Our work is different.
Every report and benchmark we publish is grounded in a proprietary dataset of over 8,000 professional services firms across the UK and Europe — systematically analysed and continuously refined.
This allows us to move beyond general trends and provide precise, comparative insight into how firms actually position themselves.
OUR PARENT COMPANY
Part of Soba Private Label
PandaRoll is the research and publishing arm of Soba Private Label.
While Soba works directly with individual firms on positioning strategy, PandaRoll focuses on the wider market — publishing research that benefits the sector as a whole.
This separation allows our research to remain independent, while still being informed by real-world strategic experience.
OUR APPROACH
How We Work
01
Data Collection & Structuring
We gather and organise primary data from thousands of professional services firms across the UK and Europe, building a consistent and reliable foundation for analysis.
02
Market Analysis & Classification
We analyse positioning patterns, sector trends, and competitive signals — turning complex market data into structured insight that reflects how firms actually compete.
03
Insight & Application
We translate our findings into clear, practical outputs — reports, benchmarks, and datasets that firms can use to make informed strategic decisions.
Get in touch
If you'd like to discuss a research project, access our database, or find out more about what we publish, we'd be glad to hear from you.