INDEPENDENT RESEARCH · UK & EUROPE
B2B market research and insights.
PandaRoll provides independent market research, competitive intelligence, and brand analysis to help professional services firms make better strategic decisions.
THE MARKET
Stand out in a crowded sector.
Professional services firms operate in one of the most crowded markets in business. Everyone claims to be strategic, experienced, and client-focused. The challenge isn't standing out on quality — it's standing out at all.
PandaRoll publishes independent research on market positioning, sector trends, and competitive intelligence. We give B2B firms the evidence they need to understand the landscape they're actually competing in, not the one they imagine.
Our research draws on a proprietary dataset of over 8,000 professional services companies across the UK and Europe — the most comprehensive positioning dataset in the sector. It's the foundation for everything we publish.
WHAT WE DO
Research grounded in evidence, not assumption.
Every report, benchmark, and dataset we publish is built from primary data — so when we tell you how your firm positions against the market, we can actually show the work.
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Sector Research Reports
Published research on trends, positioning patterns, and competitive dynamics across professional services. Grounded in data, written for practitioners who need to act on it.
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Positioning Benchmarks
Comparative analysis that places your firm's market position against thousands of real competitors. Know where you stand before you decide where to go.
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Database Intelligence
Structured access to our dataset of over 8,000 professional services firms across the UK and Europe. Regional breakdowns, sector filters, and positioning classification included.
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Custom Research
Bespoke research scoped to your market, geography, or competitive question. If the standard reports don't answer what you need to know, we build the one that does.
"We provide the research that gives B2B firms the confidence to act."
ABOUT US
Publishing for the sector as a whole.
PandaRoll is the research and publishing arm of Soba Private Label, a market positioning consultancy for professional services firms. Where Soba works directly with individual clients, PandaRoll publishes for the sector as a whole.
Our database covers over 8,000 firms across the UK and Europe, built from primary research into how professional services companies position themselves in the market. It's the only dataset of its kind, and it's what makes our benchmarks and sector reports genuinely useful rather than broadly speculative.
We're based in Glasgow. We work across the UK, Europe, and with clients as far as the US and New Zealand.
Get in touch
If you'd like to discuss a research project, access our database, or find out more about what we publish, we'd be glad to hear from you.